Iconic brand palettes and the stories behind them
Find brand colors by name, industry or HEX. Source qualifications stay with every value.
Brand palettes
158 brands
AC Milan
Sports
Accor
Hospitality / Group
Adobe
Technology / Software
Airbnb
Technology / Travel
Al Jazeera
Media / Broadcasting
Amazon
Technology / E-commerce
Amazon Prime
Entertainment / Logistics
American Express
Finance
Arsenal FC
Sports
Audi
Automotive
Bank of America
Finance / Banking
Barclays
Finance / Banking
BBC
Media / Broadcasting
Berkshire Hathaway
Conglomerate / Finance
BlackRock
Finance / Asset Management
Bloomberg
Media / Finance
BMW
Automotive / Luxury
Booking.com
Hospitality / Tech
BP
Energy / Industrial
Burger King
Food & Beverage
Canva
Technology / Design
Caterpillar
Industrial / Machinery
Chase
Finance
Chicago Bulls
Sports
Citi
Finance / Banking
CNN
Media / News
CS Otomasyon
Technology / Retail Analytics / Visitor Counting / People Counting / Operations Analytics
Deloitte
Consulting / Finance
Delta Airlines
Aviation
Dior
Luxury / Fashion
Discord
Technology / Communication
Discovery
Media / Entertainment
Disney
Entertainment
Domino's
Food & Beverage
Dropbox
Technology / Cloud
Dunkin'
Food & Beverage
eBay
Technology / E-commerce
Emirates
Aviation
Estée Lauder
Cosmetics
Expedia
Hospitality / Tech
EY (Ernst & Young)
Consulting / Audit
Fanta
Food & Beverage
FC Barcelona
Sports
FC Bayern München
Sports
FedEx
Logistics
Fenerbahçe
Sports
Ferrari
Automotive / Racing
Figma
Technology / Design
Financial Times
Media / News
Forbes
Media / Finance
Ford
Automotive
Four Seasons
Hospitality / Luxury
Galatasaray SK
Sports
GitHub
Technology / Development
Golden State Warriors
Sports
Goldman Sachs
Finance / Investment Banking
Technology
Gucci
Luxury / Fashion
HBO
Entertainment / Media
Heineken
Food & Beverage
Hilton
Hospitality / Luxury
HSBC
Finance / Banking
Hyatt
Hospitality / Luxury
Social Media
Intel
Technology / Semiconductors
Inter Milan
Sports
InterContinental
Hospitality / Luxury
John Deere
Industrial / Agriculture
JPMorgan Chase
Finance / Banking
Juventus
Sports
Kempinski
Hospitality / Luxury
KFC
Food & Beverage
KPMG
Consulting / Audit
L'Oréal
Cosmetics
Lamborghini
Automotive / Luxury
Technology / Social Media
Liverpool FC
Sports
Louis Vuitton
Luxury Fashion
Lufthansa
Aviation
MAC Cosmetics
Cosmetics
Manchester City
Sports
Manchester United
Sports
Marriott
Hospitality / Luxury
McKinsey
Consulting
Mercedes-Benz
Automotive / Luxury
Microsoft
Technology
Monster Energy
Food & Beverage
Morgan Stanley
Finance / Investment Banking
Nintendo
Gaming / Technology
NY Yankees
Sports
Paris Saint-Germain
Sports
PayPal
Finance / Technology
Pepsi
Food & Beverage
Technology / Social Media
Porsche
Automotive / Luxury
Prada
Luxury / Fashion
PwC
Consulting / Audit
Radisson
Hospitality
Technology / Social Media
Reuters
Media / News Agency
Ritz-Carlton
Hospitality / Luxury
Samsung
Technology
Sephora
Cosmetics / Retail
Shangri-La
Hospitality / Luxury
Shell
Energy / Industrial
Sheraton
Hospitality
Slack
Technology / Communication
SpaceX
Aerospace / Technology
Sprite
Food & Beverage
St. Regis
Hospitality / Luxury
Subway
Food & Beverage
Taco Bell
Food & Beverage
Target
Retail
Tesla
Automotive / Energy
The Economist
Media / News
The Guardian
Media / News
The New York Times
Media / Publishing
TikTok
Technology / Social Media
Time
Media / News
Toyota
Automotive
TripAdvisor
Hospitality / Tech
Trivago
Hospitality / Tech
Turkish Airlines
Aviation
Twitch
Technology / Media
Twitter (X)
Technology / Social Media
UBS
Finance / Wealth Management
Visa
Finance
Vogue
Media / Fashion
W Hotels
Hospitality / Lifestyle
Wall Street Journal
Media / News
Walmart
Retail / E-commerce
Wells Fargo
Finance / Banking
Technology / Communication
Xbox
Gaming / Technology
YouTube
Technology / Media
Zara
Retail / Fashion
Zoom
Technology / Communication
How color evidence works
The current catalogue’s HEX values are unverified legacy references. A source link or an old review date does not authenticate a code. Check an applicable brand specification before production use.
- Official technical value
- An exact code supported by an applicable first-party technical specification. None of the current catalogue codes has this qualification.
- Published color name · no exact code
- A source names a color without authenticating a digital value. Official identity names and secondary published names are identified separately; neither certifies nearby HEX values.
- Derived or illustrative value
- A converted, sampled or illustrative value—not an official specification. No new derived values are added here.
- Unverified legacy reference
- An existing catalogue code retained for comparison, without authenticated same-context technical evidence.
Color-family filters use approximate hue groups for discovery, not official brand color names. Industry groups can overlap; counts represent distinct brands, not a sum across categories.
Explore color strategies
Compare existing brand references by color or sector.