Brand Colors

Paris Saint-Germain brand color palette

Brand story

PSG's palette is a tribute to the identity of the French capital. The blue and red represent the City of Paris, while the white (often seen in the central stripe) symbolizes Saint-Germain-en-Laye, the birthplace of King Louis XIV. It represents a brand that positions itself at the intersection of high-fashion lifestyle and elite athletic performance.

Sources

• PSG Brand