Brand Colors
YouTube brand color palette
Technology / MediaFounded 2005Last verified 2026-02-11
Informational purposes only. Not affiliated with Google LLC.
Did you know?
The 'Play Button' red is the most vibrant color in the Google ecosystem...
Brand story
YouTube red was designed to pop on any screen, mimicking the 'Record' light of classic video cameras. It represents a call to action, urging the user to click play and share their world. It is a symbol of the democratization of television.
Palette and usage
Browse color libraryYouTube Red
Primary
#FF0000
HEX #FF0000 · rgb(255, 0, 0) · hsl(0, 100%, 50%)
Attention, broadcast urgency, energy.
Contrast best: 5.25 (AA)Recommended: Black text
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