Brand Colors
Liverpool FC brand color palette
SportsFounded 1892Last verified 2026-02-12
Informational purposes only. Not affiliated with Liverpool Football Club.
Did you know?
Bill Shankly introduced the all-red kit to make the players look like 'Giants'...
Brand story
In 1964, legendary manager Bill Shankly decided Liverpool should play in an all-red kit (including shorts and socks). He believed red carried a psychological weight, making the players look taller and more dangerous to opponents. Since then, the 'Reds' identity has become a global symbol of passion and the 'You'll Never Walk Alone' spirit.
Palette and usage
Browse color libraryLiverpool Red
Primary
#C8102E
HEX #C8102E · rgb(200, 16, 46) · hsl(350, 85%, 42%)
Passion, courage, the heart of Anfield.
Contrast best: 5.88 (AA)Recommended: White text
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