Brand Colors
Caterpillar brand color palette
Industrial / MachineryFounded 1925Last verified 2026-02-11
Informational purposes only. Not affiliated with Caterpillar Inc.
Did you know?
CAT Yellow is more than a color; it's a safety standard for the job site...
Brand story
Caterpillar machines are iconic for their 'CAT Yellow' (officially Caterpillar Yellow). This high-visibility color was selected for safety on construction sites, ensuring the massive machines are seen clearly. It has since become a global symbol of ruggedness, hard work, and industrial-grade reliability.
Palette and usage
Browse color libraryCAT Yellow
Primary
#FFCD00
HEX #FFCD00 · rgb(255, 205, 0) · hsl(48, 100%, 50%)
Visibility, safety, rugged durability.
Contrast best: 13.98 (AAA)Recommended: Black text
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