Brand Colors
Delta Airlines brand color palette
AviationFounded 1925Last verified 2026-02-11
Informational purposes only. Not affiliated with Delta Air Lines, Inc.
Did you know?
The 'Widget' logo uses red and blue to signal American reliability...
Brand story
Delta's 'Widget' logo uses a patriotic red and blue palette. The blue represents the vast sky and the calm stability expected from a major carrier, while the red accent (specifically in the triangular widget) signals the heart and the drive of the company's service culture.
Palette and usage
Browse color libraryDelta Blue
Primary
#003A70
HEX #003A70 路 rgb(0, 58, 112) 路 hsl(209, 100%, 22%)
Stability, calm, professional trust.
Contrast best: 11.42 (AAA)Recommended: White text
View color detailsDelta Red
Secondary
#E01933
HEX #E01933 路 rgb(224, 25, 51) 路 hsl(352, 80%, 49%)
Action, heart of the brand.
Contrast best: 4.82 (AA)Recommended: White text
View color details