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Brand Colors

Delta Airlines brand color palette

AviationFounded 1925Last verified 2026-02-11
Informational purposes only. Not affiliated with Delta Air Lines, Inc.

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The 'Widget' logo uses red and blue to signal American reliability...

Brand story

Delta's 'Widget' logo uses a patriotic red and blue palette. The blue represents the vast sky and the calm stability expected from a major carrier, while the red accent (specifically in the triangular widget) signals the heart and the drive of the company's service culture.

Palette and usage

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Delta Blue

Primary

#003A70

HEX #003A70 路 rgb(0, 58, 112) 路 hsl(209, 100%, 22%)

Stability, calm, professional trust.

Contrast best: 11.42 (AAA)Recommended: White text
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Delta Red

Secondary

#E01933

HEX #E01933 路 rgb(224, 25, 51) 路 hsl(352, 80%, 49%)

Action, heart of the brand.

Contrast best: 4.82 (AA)Recommended: White text
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Similar brand color strategies

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Compare Delta Airlines with other brands that use related color patterns and industry signals.

Blue Brands

Blue brands often use the color to signal trust, clarity, reliability, and digital confidence. The pattern is especially common in technology, finance, aviation, and communication brands.

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