Brand Colors
Samsung brand color palette
TechnologyFounded 1938Last verified 2026-02-11
Informational purposes only. Not affiliated with Samsung Electronics Co., Ltd.
Did you know?
The Samsung blue has evolved to represent global technological leadership...
Brand story
Samsung (meaning 'Three Stars') has used blue since its major rebranding in the early 90s. The color was selected to convey a message of reliability and commitment to social responsibility. In Korean culture, blue is associated with the sky and growth, mirroring the company's ambitions to lead the global tech market.
Palette and usage
Browse color librarySamsung Blue
Primary
#034EA2
HEX #034EA2 · rgb(3, 78, 162) · hsl(212, 96%, 32%)
Stability, innovation, corporate strength.
Contrast best: 8.03 (AAA)Recommended: White text
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