Brand Colors
Coca-Cola brand color palette
Food & BeverageFounded 1886Last verified 2026-02-11
Informational purposes only. Not affiliated with The Coca-Cola Company.
Did you know?
Coke red originated from barrels painted to avoid taxes on alcohol...
Brand story
In the late 19th century, Coca-Cola was sold in barrels. To help tax commissioners distinguish the non-alcoholic syrup from alcohol (which was taxed), the barrels were painted red. This pragmatic solution became a cornerstone of the brand's identity, eventually leading to the creation of the modern 'Santa Claus' look and a global symbol of refreshment.
Palette and usage
Browse color libraryCoke Red
Iconic
#F40009
HEX #F40009 · rgb(244, 0, 9) · hsl(358, 100%, 48%)
Passion, excitement, heritage.
Contrast best: 4.85 (AA)Recommended: Black text
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