Brand Colors
Coca-Cola brand color palette
Did you know?
Coke red originated from barrels painted to avoid taxes on alcohol...
Brand story
In the late 19th century, Coca-Cola was sold in barrels. To help tax commissioners distinguish the non-alcoholic syrup from alcohol (which was taxed), the barrels were painted red. This pragmatic solution became a cornerstone of the brand's identity, eventually leading to the creation of the modern 'Santa Claus' look and a global symbol of refreshment.
Palette and usage
Browse color libraryPassion, excitement, heritage.
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Food Brand Colors
Food brands often use red, yellow, green, orange, and brown to communicate appetite, speed, freshness, energy, or natural ingredients. The best palettes make the product promise obvious at a glance.
Red Brands
Red brands use the color to create fast recognition, appetite, energy, urgency, entertainment, or bold confidence. The strongest red palettes balance attention with enough neutral space.
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