Brand Colors
Dunkin' brand color palette
Food & BeverageFounded 1950Last verified 2026-02-11
Informational purposes only. Not affiliated with Dunkin' Brands Group, Inc.
Did you know?
The orange and pink palette is designed to make coffee feel like a treat...
Brand story
William Rosenberg started Dunkin' to provide premium coffee and donuts. The high-contrast orange and pink were selected to create a friendly, energetic 'morning' vibe. It represents a brand that is accessible, fast, and always focused on making your day a bit sweeter.
Palette and usage
Browse color libraryDunkin Orange
Primary
#FF671F
HEX #FF671F 路 rgb(255, 103, 31) 路 hsl(19, 100%, 56%)
Warmth, morning energy, happiness.
Contrast best: 7.21 (AAA)Recommended: Black text
View color detailsDunkin Pink
Secondary
#E11383
HEX #E11383 路 rgb(225, 19, 131) 路 hsl(327, 84%, 48%)
Playful, sweetness, treats.
Contrast best: 4.62 (AA)Recommended: Black text
View color details