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Brand Colors

Dunkin' brand color palette

Food & BeverageFounded 1950Last verified 2026-02-11
Informational purposes only. Not affiliated with Dunkin' Brands Group, Inc.

Did you know?

The orange and pink palette is designed to make coffee feel like a treat...

Brand story

William Rosenberg started Dunkin' to provide premium coffee and donuts. The high-contrast orange and pink were selected to create a friendly, energetic 'morning' vibe. It represents a brand that is accessible, fast, and always focused on making your day a bit sweeter.

Palette and usage

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Dunkin Orange

Primary

#FF671F

HEX #FF671F 路 rgb(255, 103, 31) 路 hsl(19, 100%, 56%)

Warmth, morning energy, happiness.

Contrast best: 7.21 (AAA)Recommended: Black text
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Dunkin Pink

Secondary

#E11383

HEX #E11383 路 rgb(225, 19, 131) 路 hsl(327, 84%, 48%)

Playful, sweetness, treats.

Contrast best: 4.62 (AA)Recommended: Black text
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Food Brand Colors

Food brands often use red, yellow, green, orange, and brown to communicate appetite, speed, freshness, energy, or natural ingredients. The best palettes make the product promise obvious at a glance.

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