Brand Colors
The Guardian brand color palette
Media / NewsFounded 1821Last verified 2026-02-12
Informational purposes only. Not affiliated with Guardian Media Group.
Did you know?
The Guardian blue was chosen to feel modern yet deeply trustworthy...
Brand story
After its 2018 rebrand to a tabloid format, The Guardian maintained a deep navy to anchor its identity in trust. Unlike the stark black of traditional tabloids, this blue suggests a more thoughtful, liberal, and modern approach to investigative journalism, reflecting its unique reader-funded business model.
Palette and usage
Browse color libraryGuardian Navy
Primary
#052962
HEX #052962 · rgb(5, 41, 98) · hsl(217, 90%, 20%)
Trust, liberal values, intellectual focus.
Contrast best: 14.00 (AAA)Recommended: White text
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