Brand Colors
HBO brand color palette
Entertainment / MediaFounded 1972Last verified 2026-02-11
Informational purposes only. Not affiliated with Home Box Office, Inc.
Did you know?
The minimalist HBO palette reflects its 'Home Box Office' origins...
Brand story
HBO has always positioned itself as 'more than television.' Its monochromatic palette mirrors the cinema experience—a dark theater and a bright screen. The simplicity of black and white allows the content (its prestige series) to be the focal point, reinforcing the brand's reputation for high-end, award-winning storytelling.
Palette and usage
Browse color libraryHBO Black
Primary
#000000
HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)
Authority, cinematic depth, premium quality.
Contrast best: 21.00 (AAA)Recommended: White text
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