Brand Colors
Pepsi brand color palette
Food & BeverageFounded 1898Last verified 2026-02-11
Informational purposes only. Not affiliated with PepsiCo, Inc.
Did you know?
Pepsi's red, white, and blue were a patriotic nod during World War II...
Brand story
During WWII, Pepsi introduced the red, white, and blue color scheme on its bottle caps to support the American war effort. This patriotic palette helped distinguish it from Coca-Cola and resonated deeply with the public. It has since evolved into a modern, electric identity focused on the 'Pepsi Generation'.
Palette and usage
Browse color libraryPepsi Blue
Primary
#004B93
HEX #004B93 路 rgb(0, 75, 147) 路 hsl(209, 100%, 29%)
Coolness, refreshment, trust.
Contrast best: 8.65 (AAA)Recommended: White text
View color detailsPepsi Red
Accent
#E32934
HEX #E32934 路 rgb(227, 41, 52) 路 hsl(356, 77%, 53%)
Energy, youth.
Contrast best: 4.63 (AA)Recommended: Black text
View color details