Brand Colors
Pepsi brand color palette
Did you know?
Pepsi's red, white, and blue were a patriotic nod during World War II...
Brand story
During WWII, Pepsi introduced the red, white, and blue color scheme on its bottle caps to support the American war effort. This patriotic palette helped distinguish it from Coca-Cola and resonated deeply with the public. It has since evolved into a modern, electric identity focused on the 'Pepsi Generation'.
Palette and usage
Browse color libraryCoolness, refreshment, trust.
Energy, youth.
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Food Brand Colors
Food brands often use red, yellow, green, orange, and brown to communicate appetite, speed, freshness, energy, or natural ingredients. The best palettes make the product promise obvious at a glance.
Red Brands
Red brands use the color to create fast recognition, appetite, energy, urgency, entertainment, or bold confidence. The strongest red palettes balance attention with enough neutral space.
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