Brand Colors
Audi brand color palette
AutomotiveFounded 1909Last verified 2026-02-11
Informational purposes only. Not affiliated with Audi AG.
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The four rings represent the union of four independent manufacturers...
Brand story
Audi's logo of four interlocking rings represents the 1932 merger of four auto manufacturers: Audi, DKW, Horch, and Wanderer. The minimalist black and silver palette emphasizes 'Vorsprung durch Technik' (Progress through Technology), signaling a brand focused on precision engineering and clean, modern design.
Palette and usage
Browse color libraryAudi Black
Primary
#000000
HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)
Power, sophistication, modern luxury.
Contrast best: 21.00 (AAA)Recommended: White text
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