Brand Colors
TripAdvisor brand color palette
Hospitality / TechFounded 2000Last verified 2026-02-12
Informational purposes only. Not affiliated with TripAdvisor LLC.
Did you know?
The 'Ollie' owl logo and its vibrant colors symbolize the wisdom of the crowd...
Brand story
TripAdvisor uses a vibrant blue and green palette to signal its role as a community-driven travel authority. The green represents the 'fresh' perspectives of reviewers, while the blue signals a safe and open platform for sharing travel wisdom globally.
Palette and usage
Browse color libraryTripAdvisor Blue
Primary
#00AFEF
HEX #00AFEF 路 rgb(0, 175, 239) 路 hsl(196, 100%, 47%)
Community trust, sky-bound curiosity.
Contrast best: 8.38 (AAA)Recommended: Black text
View color detailsTripAdvisor Green
Iconic
#34E0A1
HEX #34E0A1 路 rgb(52, 224, 161) 路 hsl(158, 74%, 54%)
Fresh reviews, nature.
Contrast best: 12.32 (AAA)Recommended: Black text
View color details