Brand Colors
Chase brand color palette
FinanceFounded 1799Last verified 2026-02-11
Informational purposes only. Not affiliated with JPMorgan Chase & Co.
Did you know?
The octagon logo and blue palette signal structural financial strength...
Brand story
Chase’s blue and its iconic octagon logo were designed to look like a solid structural element. It communicates that the bank is a foundation for your financial life. The blue is modern and digital-first, representing a brand that is both traditional in its strength and modern in its services.
Palette and usage
Browse color libraryChase Blue
Primary
#117DBC
HEX #117DBC · rgb(17, 125, 188) · hsl(202, 83%, 40%)
Digital stability, modern banking trust.
Contrast best: 4.68 (AA)Recommended: Black text
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