Brand Colors
Wells Fargo brand color palette
Finance / BankingFounded 1852Last verified 2026-02-12
Informational purposes only. Not affiliated with Wells Fargo & Company.
Did you know?
The red and gold were inspired by the stagecoaches of the American West...
Brand story
Wells Fargo鈥檚 identity is inseparable from its history in the American West. The red and gold colors mirror the livery of its famous stagecoaches, representing a brand built on the grit and reliability of frontier banking. Today, they signal a commitment to financial action and prosperity.
Palette and usage
Browse color libraryWells Red
Primary
#D11241
HEX #D11241 路 rgb(209, 18, 65) 路 hsl(345, 84%, 45%)
Action, heritage, American westward expansion.
Contrast best: 5.42 (AA)Recommended: White text
View color detailsWells Gold
Secondary
#FFD200
HEX #FFD200 路 rgb(255, 210, 0) 路 hsl(49, 100%, 50%)
Value, prosperity.
Contrast best: 14.47 (AAA)Recommended: Black text
View color details