Brand Colors
Sprite brand color palette
Did you know?
Sprite's green has always been a signal for 'thirst-quenching' citrus crispness...
Brand story
Developed by Coca-Cola as a lemon-lime competitor, Sprite chose green to communicate 'refreshment' and 'crispness.' The green and yellow palette mirrors the natural colors of lemons and limes, positioning the drink as a clear, clean alternative to darker colas.
Palette and usage
Browse color libraryRefreshing, crisp, natural citrus.
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Food Brand Colors
Food brands often use red, yellow, green, orange, and brown to communicate appetite, speed, freshness, energy, or natural ingredients. The best palettes make the product promise obvious at a glance.
Green Brands
Green brands often use the color to communicate freshness, growth, sustainability, health, nature, or calm confidence. The meaning changes depending on whether the green is bright, dark, mint, or earthy.
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