Brand Colors
Discovery brand color palette
Media / EntertainmentFounded 1985Last verified 2026-02-12
Informational purposes only. Not affiliated with Warner Bros. Discovery.
Did you know?
The deep blue represents the oceans and the vast sky of exploration...
Brand story
Discovery’s blue palette is designed to evoke the vastness of the natural world. It symbolizes a brand dedicated to exploring the furthest reaches of the planet and the mysteries of science. The color signals a sense of wonder and the reliable authority of a world-class documentary network.
Palette and usage
Browse color libraryDiscovery Blue
Primary
#004A99
HEX #004A99 · rgb(0, 74, 153) · hsl(211, 100%, 30%)
Global curiosity, nature, exploration.
Contrast best: 8.61 (AAA)Recommended: White text
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