Brand Colors
Citi brand color palette
Finance / BankingFounded 1812Last verified 2026-02-12
Informational purposes only. Not affiliated with Citigroup Inc.
Did you know?
The red arch over the blue text represents a 'bridge' to financial success...
Brand story
Citi鈥檚 logo, designed by Paula Scher in a few seconds on a napkin, became a masterpiece of branding. The blue signals the stability of a century-old institution, while the red arch represents an umbrella of protection and a bridge to future financial goals for its global client base.
Palette and usage
Browse color libraryCiti Blue
Primary
#003B70
HEX #003B70 路 rgb(0, 59, 112) 路 hsl(208, 100%, 22%)
Global stability, structural trust, authority.
Contrast best: 11.29 (AAA)Recommended: White text
View color detailsCiti Red Arch
Secondary
#ED1C24
HEX #ED1C24 路 rgb(237, 28, 36) 路 hsl(358, 85%, 52%)
Action, protection.
Contrast best: 4.79 (AA)Recommended: Black text
View color details