Brand Colors
Facebook brand color palette
Technology / Social MediaFounded 2004Last verified 2026-02-11
Informational purposes only. Not affiliated with Meta Platforms, Inc.
Did you know?
The legendary reason behind Facebook's blue is surprisingly practical...
Brand story
The legendary reason behind Facebook's blue is surprisingly practical: Mark Zuckerberg is red-green color blind. Blue is the color he can see most clearly and vibrantly. Beyond this, blue is psychologically associated with trust and security, making it the perfect choice for a platform built on personal identity and social networking. Over time, the specific hex has shifted to a more 'electric' blue to fit modern digital screens.
Palette and usage
Browse color libraryFacebook Blue
Primary
#0866FF
HEX #0866FF · rgb(8, 102, 255) · hsl(217, 100%, 52%)
Trust, communication, accessibility.
Contrast best: 4.82 (AA)Recommended: White text
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