Brand Colors

Tesla brand color palette

Automotive / EnergyFounded 2003Last verified 2026-02-11

Informational purposes only. Not affiliated with Tesla, Inc.

Did you know?

Tesla red was designed to feel like a high-tech spark in a clean energy future...

Brand story

Tesla's vibrant red is meant to stand out against the traditional silvers and blacks of the luxury car market. It symbolizes the heart of a lithium-ion battery and the passion behind sustainable energy. The color is often associated with the 'spark' of innovation that Musk intended to bring to a century-old industry.

Palette and usage

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Tesla Red

Primary

#E31937

HEX #E31937 · rgb(227, 25, 55) · hsl(351, 80%, 49%)

Innovation, speed, high-voltage energy.

Contrast best: 4.71 (AA)Recommended: White text

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Red Brands

Red brands use the color to create fast recognition, appetite, energy, urgency, entertainment, or bold confidence. The strongest red palettes balance attention with enough neutral space.

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Sources

Tesla Brand Assets