Brand Colors
Tesla brand color palette
Automotive / EnergyFounded 2003Last verified 2026-02-11
Informational purposes only. Not affiliated with Tesla, Inc.
Did you know?
Tesla red was designed to feel like a high-tech spark in a clean energy future...
Brand story
Tesla's vibrant red is meant to stand out against the traditional silvers and blacks of the luxury car market. It symbolizes the heart of a lithium-ion battery and the passion behind sustainable energy. The color is often associated with the 'spark' of innovation that Musk intended to bring to a century-old industry.
Palette and usage
Browse color libraryTesla Red
Primary
#E31937
HEX #E31937 · rgb(227, 25, 55) · hsl(351, 80%, 49%)
Innovation, speed, high-voltage energy.
Contrast best: 4.71 (AA)Recommended: White text
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