Brand Colors
IKEA brand color palette
Retail / Home DecorFounded 1943Last verified 2026-02-11
Informational purposes only. Not affiliated with Inter IKEA Systems B.V.
Did you know?
IKEA's palette is a direct tribute to the colors of the Swedish flag...
Brand story
The blue and yellow weren't just random choices; they represent the brand's national identity. They communicate the 'Swedish way' of living: simple, democratic, and focused on the home. The high contrast also makes their giant blue warehouse boxes visible from miles away.
Palette and usage
Browse color libraryIKEA Blue
Primary
#0051BA
HEX #0051BA 路 rgb(0, 81, 186) 路 hsl(214, 100%, 36%)
Trust, stability, Swedish heritage.
Contrast best: 7.28 (AAA)Recommended: White text
View color detailsIKEA Yellow
Primary
#FFDA1A
HEX #FFDA1A 路 rgb(255, 218, 26) 路 hsl(50, 100%, 55%)
Optimism, affordability, accessibility.
Contrast best: 15.30 (AAA)Recommended: Black text
View color details