Brand Colors
TikTok brand color palette
Technology / Social MediaFounded 2016Last verified 2026-02-11
Informational purposes only. Not affiliated with ByteDance Ltd.
Did you know?
The TikTok colors are inspired by the visual effect of a rock concert...
Brand story
Designer 'X' intended the TikTok logo to resemble a neon sign at a concert. The cyan and magenta accents represent a 'chromatic aberration' effect, mimicking the vibration and movement of music. This high-contrast palette is specifically designed to pop against the dark backgrounds common in short-form video consumption.
Palette and usage
Browse color libraryTikTok Black
Primary
#000000
HEX #000000 路 rgb(0, 0, 0) 路 hsl(0, 0%, 0%)
Modernity, night-mode aesthetic.
Contrast best: 21.00 (AAA)Recommended: White text
View color detailsTikTok Cyan
Accent
#69C9D0
HEX #69C9D0 路 rgb(105, 201, 208) 路 hsl(184, 52%, 61%)
Vibrance, digital pulse.
Contrast best: 10.87 (AAA)Recommended: Black text
View color detailsTikTok Magenta
Accent
#EE1D52
HEX #EE1D52 路 rgb(238, 29, 82) 路 hsl(345, 86%, 52%)
Energy, youth, disruption.
Contrast best: 4.93 (AA)Recommended: Black text
View color details