Brand Colors
McKinsey brand color palette
ConsultingFounded 1926Last verified 2026-02-12
Informational purposes only. Not affiliated with McKinsey & Company.
Did you know?
The ultra-dark navy reflects the firm's role as the 'Gold Standard' of strategy consulting...
Brand story
McKinsey uses a nocturnal navy that is almost black to project an image of deep insight and elite intellectual authority. The palette signals a brand that is focused on solving the world's most complex business and governmental problems with a level of precision and prestige that is unmatched.
Palette and usage
Browse color libraryMcKinsey Navy
Primary
#051C2C
HEX #051C2C · rgb(5, 28, 44) · hsl(205, 80%, 10%)
Deep insight, elite authority, intellectual focus.
Contrast best: 17.37 (AAA)Recommended: White text
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