Brand Colors
Nike brand color palette
Apparel / SportsFounded 1964Last verified 2026-02-11
Informational purposes only. Not affiliated with Nike, Inc.
Did you know?
Nike's minimalist palette allows the 'Swoosh' to dominate any product...
Brand story
Nike has moved away from its early red and white logo toward a minimalist black and white identity. This flexibility allows the 'Swoosh' to adapt to any colorway on sneakers and apparel. Black symbolizes authority and the seriousness of professional athletics, while the 'Swoosh' itself represents the wing of the Greek goddess of victory.
Palette and usage
Browse color libraryNike Black
Neutral
#000000
HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)
Strength, focus, performance.
Contrast best: 21.00 (AAA)Recommended: White text
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