Brand Colors
Bank of America brand color palette
Finance / BankingFounded 1904Last verified 2026-02-12
Informational purposes only. Not affiliated with Bank of America Corporation.
Did you know?
The 'Flag' logo uses red and blue to mirror the American national identity...
Brand story
Bank of America uses a patriotic red, white, and blue palette to emphasize its role as a national financial leader. The deep navy blue signals stability and trust, while the red arch in its 'Flag' logo represents a brand that is active and energetic in serving its millions of customers.
Palette and usage
Browse color libraryBofA Navy
Primary
#012169
HEX #012169 路 rgb(1, 33, 105) 路 hsl(222, 98%, 21%)
Patriotism, stability, national trust.
Contrast best: 14.76 (AAA)Recommended: White text
View color detailsBofA Red
Secondary
#E6192E
HEX #E6192E 路 rgb(230, 25, 46) 路 hsl(354, 80%, 50%)
Energy, action.
Contrast best: 4.62 (AA)Recommended: White text
View color details