Brand Colors
Tiffany & Co. brand color palette
Luxury JewelryFounded 1837Last verified 2026-02-11
Informational purposes only. Not affiliated with Tiffany & Co.
Did you know?
Known officially as 'color No. 1837', Tiffany Blue was selected for the 1845 Blue Book...
Brand story
Tiffany Blue was selected by founder Charles Lewis Tiffany for the cover of the 1845 Blue Book. While it’s often compared to a robin's egg blue, it was chosen for its popularity in 19th-century jewelry—specifically turquoise stones which were the favorite of Victorian brides. It is now one of the few colors in the world that is legally protected as a trademark.
Palette and usage
Browse color libraryTiffany Blue
Trademark
#0ABAB5
HEX #0ABAB5 · rgb(10, 186, 181) · hsl(178, 90%, 38%)
Elegance, exclusivity, tranquility.
Contrast best: 8.70 (AAA)Recommended: Black text
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