Brand Colors
Instagram brand color palette
Social MediaFounded 2010Last verified 2026-02-11
Informational purposes only. Not affiliated with Meta Platforms, Inc.
Did you know?
The Instagram gradient represents a sunset of creative possibilities...
Brand story
Instagram's move from the retro polaroid camera logo to a vibrant gradient was controversial but effective. The blend of purple, pink, and orange represents the 'Golden Hour' of photography. It was designed to feel modern, digital-first, and as dynamic as the content its users create every second.
Palette and usage
Browse color libraryInstagram Pink-Purple
Primary
#E1306C
HEX #E1306C · rgb(225, 48, 108) · hsl(340, 75%, 54%)
Creativity, vibrancy, youth.
Contrast best: 4.84 (AA)Recommended: Black text
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