Brand Colors
JPMorgan Chase brand color palette
Finance / BankingFounded 1871Last verified 2026-02-12
Informational purposes only. Not affiliated with JPMorgan Chase & Co.
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The deep blue represents a legacy that has shaped American finance...
Brand story
JPMorgan Chase uses a powerful dark blue to signal its role as a bedrock of American and global finance. The color represents a brand that is focused on heritage, professional authority, and the deep intellectual capital required to manage the world's most complex financial systems.
Palette and usage
Browse color libraryMorgan Blue
Primary
#21325E
HEX #21325E · rgb(33, 50, 94) · hsl(223, 48%, 25%)
Power, heritage, high-authority finance.
Contrast best: 12.48 (AAA)Recommended: White text
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