Brand Colors
Netflix brand color palette
Entertainment / StreamingFounded 1997Last verified 2026-02-11
Informational purposes only. Not affiliated with Netflix, Inc.
Did you know?
Netflix red echoes the red carpet and classic cinema curtains...
Brand story
The choice of 'Cinematic Red' wasn't just about bold aesthetics; it was a strategic move to evoke the feeling of a red carpet premiere and the classic curtains of traditional cinema. In its early DVD-by-mail days, the red envelopes stood out in mailboxes, creating instant brand recognition. As the company transitioned to streaming, the 'N' logo evolved, but the red remained a symbol of high-stakes entertainment and professional storytelling.
Palette and usage
Browse color libraryNetflix Red
Primary
#E50914
HEX #E50914 · rgb(229, 9, 20) · hsl(357, 92%, 47%)
Energy, cinema, red carpet intensity.
Contrast best: 4.79 (AA)Recommended: White text
View color details