Brand Colors
Xbox brand color palette
Gaming / TechnologyFounded 2001Last verified 2026-02-11
Informational purposes only. Not affiliated with Microsoft Corporation.
Did you know?
The 'DirectX Box' chose green to differentiate itself from the blue and red rivals...
Brand story
Xbox was born from Microsoft's DirectX team, and the vibrant green was selected to convey a sense of 'high energy' and 'radioactive' power. Unlike the classic blue of Sony or red of Nintendo, Xbox green signals a disruptive, powerful entrance into the console war, representing the strength of the PC-gaming heritage.
Palette and usage
Browse color libraryXbox Green
Primary
#107C10
HEX #107C10 · rgb(16, 124, 16) · hsl(120, 77%, 27%)
Energy, growth, radioactive power.
Contrast best: 5.37 (AA)Recommended: White text
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