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Extract Perfect Color Palettes
Upload any image and discover its dominant colors, harmonious palettes, and design insights with our AI-powered color analysis tool.
Drop an image here or click to upload
Support JPG, PNG, WebP up to 10MB
On mobile, you can take a photo directly from the file picker.
New Palette Library
Explore 120 curated color palettes
Website, SaaS, brand, minimal, dark, pastel, and seasonal palettes ready for design work.
How It Works
Upload Image
Drop an image, paste a URL, or use your camera
AI Analysis
Our AI extracts dominant colors and creates palettes
Export & Share
Get color codes, export palettes, and share with others
Latest from the Academy
New color stories driving search and discovery
Fresh brand color explainers and practical guides that connect search intent to your analysis workflow.
Brand Story
Adidas
Why Is Adidas Black and Blue? The Story Behind Adidas Brand Colors
Adidas primarily utilizes stark black and white for its athletic performance lines to convey strength, discipline, and focus. Conversely, its heritage 'Originals' line features the iconic 'Bluebird' blue, representing creativity, lifestyle, and streetwear culture. Explore HEX codes, palette references, and brand context.
Brand Story
Amazon
The Meaning of Amazon Brand Colors: History of the Orange Smile and Black Typography
Explore why Amazon uses orange and black, how the smile shaped the brand, and the HEX codes behind the identity.
Brand Story
Apple
Why Is Apple Monochrome? The Shift from Rainbow to Minimalist Brand Colors
Apple utilizes a strictly monochrome primary brand palette, relying heavily on black, white, and specific shades of gray. This minimalist approach was adopted in 1998 to align with the company's industrial design goals, transitioning the brand from its original six-color rainbow logo into a symbol of premium technology. Explore HEX codes, palette references, and brand context.