Brand Colors

Hermès brand color palette

Brand story

The iconic Hermès orange was actually a result of supply chain shortages during World War II. Before the war, Hermès boxes were cream or beige with a gold border. When the supplier ran out of these colors due to wartime restrictions, the only paper left in stock was a vibrant orange. What started as a desperate temporary fix became a worldwide symbol of luxury, showing how constraints can sometimes create the most enduring brand assets.

Sources

• Hermès History
• Vogue Fashion Archives