Brand Colors
Reddit brand color palette
Technology / Social MediaFounded 2005Last verified 2026-02-11
Informational purposes only. Not affiliated with Reddit Inc.
Did you know?
The famous 'Orangered' is the color of the upvote and the heart of the community...
Brand story
Reddit's signature color, known as 'Orangered', was chosen to represent a vibrant and active community. It is most famously used for the upvote button, symbolizing positive engagement and the 'front page of the internet.' It's a color that stands out in the crowded social media landscape as unapologetically energetic.
Palette and usage
Browse color libraryOrangered
Primary
#FF4500
HEX #FF4500 · rgb(255, 69, 0) · hsl(16, 100%, 50%)
Community, vibrance, discussion.
Contrast best: 6.10 (AA)Recommended: Black text
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