Brand Colors
Mercedes-Benz brand color palette
Automotive / LuxuryFounded 1926Last verified 2026-02-11
Informational purposes only. Not affiliated with Mercedes-Benz Group AG.
Did you know?
The iconic silver color was born from a weight-saving race strategy...
Brand story
In 1934, Mercedes-Benz mechanics scraped the white paint off their race car to meet weight regulations, revealing the silver aluminum body underneath. The car won, and the 'Silver Arrows' were born. Today, silver remains the primary identifier of the brand, symbolizing high-end engineering, industrial luxury, and speed.
Palette and usage
Browse color librarySilver Arrow
Primary
#A6A6A6
HEX #A6A6A6 · rgb(166, 166, 166) · hsl(0, 0%, 65%)
Luxury, precision, heritage.
Contrast best: 8.63 (AAA)Recommended: Black text
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