Brand Colors
Walmart brand color palette
Retail / E-commerceFounded 1962Last verified 2026-02-11
Informational purposes only. Not affiliated with Walmart Inc.
Did you know?
Walmart shifted from red to blue to feel more welcoming and trusted...
Brand story
Walmart originally used a red logo, but rebranded to blue and yellow in 2008 to create a 'softer' image. The blue represents dependability, while the yellow 'spark' logo symbolizes the spark of inspiration and innovation that Sam Walton brought to retail. This shift helped transition the brand from a discount warehouse to a friendly, community-focused retailer.
Palette and usage
Browse color libraryWalmart Blue
Primary
#0071CE
HEX #0071CE 路 rgb(0, 113, 206) 路 hsl(207, 100%, 40%)
Trust, accessibility, everyday low prices.
Contrast best: 4.94 (AA)Recommended: White text
View color detailsSpark Yellow
Secondary
#FFB81C
HEX #FFB81C 路 rgb(255, 184, 28) 路 hsl(41, 100%, 55%)
Happiness, clarity, value.
Contrast best: 12.12 (AAA)Recommended: Black text
View color details