Brand Colors
Slack brand color palette
Technology / CommunicationFounded 2013Last verified 2026-02-11
Informational purposes only. Not affiliated with Salesforce, Inc.
Did you know?
The 'Aubergine' color was chosen to make professional software feel creative...
Brand story
Slack broke the mold of 'boring blue' corporate software by choosing a deep aubergine (purple) as its primary brand color. It was intended to make the workspace feel more like a creative studio than a sterile office. The multi-colored logo suggests collaboration and a diverse flow of ideas.
Palette and usage
Browse color librarySlack Aubergine
Primary
#4A154B
HEX #4A154B 路 rgb(74, 21, 75) 路 hsl(299, 56%, 19%)
Creativity, unique professional space.
Contrast best: 14.00 (AAA)Recommended: White text
View color detailsSlack Blue
Accent
#36C5F0
HEX #36C5F0 路 rgb(54, 197, 240) 路 hsl(194, 86%, 58%)
Clarity.
Contrast best: 10.40 (AAA)Recommended: Black text
View color details