Brand Colors

Hilton brand color palette

Hospitality / LuxuryFounded 1919Last verified 2026-02-12
Informational purposes only. Not affiliated with Hilton Worldwide.

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The navy and gold palette reflects Hilton's legacy as a global hotel pioneer...

Brand story

Hilton uses a classic navy and gold combination to represent its century-old legacy. The navy blue signals a reliable, world-class standard of service, while the gold accents emphasize the brand's position in the premium and luxury travel markets.

Palette and usage

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Hilton Navy

Primary

#00426A

HEX #00426Argb(0, 66, 106)hsl(203, 100%, 21%)

Global trust, stability, professional excellence.

Contrast best: 10.57 (AAA)Recommended: White text
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Hilton Gold

Secondary

#C0A060

HEX #C0A060rgb(192, 160, 96)hsl(40, 43%, 56%)

Prestige, value.

Contrast best: 8.44 (AAA)Recommended: Black text
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Sources