Brand Colors
BMW brand color palette
Automotive / LuxuryFounded 1916Last verified 2026-02-11
Informational purposes only. Not affiliated with BMW AG.
Did you know?
The blue and white colors are a direct tribute to the Bavarian flag...
Brand story
Contrary to the popular myth that the logo is a spinning propeller, the blue and white colors are actually the colors of the State of Bavaria. However, because trademark laws at the time prohibited the use of state symbols for commercial logos, BMW inverted the sequence to comply while still honoring its roots.
Palette and usage
Browse color libraryBMW Blue
Logo
#0066B3
HEX #0066B3 · rgb(0, 102, 179) · hsl(206, 100%, 35%)
Trust, efficiency, Bavarian heritage.
Contrast best: 5.91 (AA)Recommended: White text
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