Brand Colors
Booking.com brand color palette
Hospitality / TechFounded 1996Last verified 2026-02-12
Informational purposes only. Not affiliated with Booking Holdings Inc.
Did you know?
Booking blue was optimized to feel reliable and user-friendly in the digital space...
Brand story
As a digital-first platform, Booking.com uses a bright, trustworthy blue to make the often stressful process of travel planning feel easy and secure. The color choice signals a brand that is focused on transparency, reliability, and making the world more accessible for everyone.
Palette and usage
Browse color libraryBooking Blue
Primary
#003580
HEX #003580 · rgb(0, 53, 128) · hsl(215, 100%, 25%)
Digital trust, accessibility, vacation ease.
Contrast best: 11.53 (AAA)Recommended: White text
View color details