Brand Colors
Forbes brand color palette
Media / FinanceFounded 1917Last verified 2026-02-12
Informational purposes only. Not affiliated with Forbes Media LLC.
Did you know?
Forbes uses black and white to mirror the world of high-capital success...
Brand story
As the defining voice of entrepreneurial success, Forbes uses a minimalist palette to let its focus on achievement and wealth speak for itself. The monochromatic identity signals a brand that is the definitive authority on global business leadership and capitalist excellence.
Palette and usage
Browse color libraryForbes Black
Primary
#000000
HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)
Achievement, capital, authority.
Contrast best: 21.00 (AAA)Recommended: White text
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