Brand Colors
Starbucks brand color palette
Did you know?
Starbucks green represents a 'Third Place' between work and home...
Brand story
Starbucks famously began with a brown logo, reflecting the color of roasted coffee beans. However, in 1987, the brand shifted to green to signify a new direction. The green symbolizes a 'Third Place'—a relaxing environment between work and home. This hue was chosen to promote a sense of calm and community, moving away from the purely functional 'coffee' brown to a lifestyle-oriented identity.
Palette and usage
Browse color libraryGrowth, freshness, prosperity.
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Compare Starbucks with other brands that use related color patterns and industry signals.
Food Brand Colors
Food brands often use red, yellow, green, orange, and brown to communicate appetite, speed, freshness, energy, or natural ingredients. The best palettes make the product promise obvious at a glance.
Green Brands
Green brands often use the color to communicate freshness, growth, sustainability, health, nature, or calm confidence. The meaning changes depending on whether the green is bright, dark, mint, or earthy.
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