Brand Colors
Starbucks brand color palette
Food & BeverageFounded 1971Last verified 2026-02-11
Informational purposes only. Not affiliated with Starbucks Corporation.
Did you know?
Starbucks green represents a 'Third Place' between work and home...
Brand story
Starbucks famously began with a brown logo, reflecting the color of roasted coffee beans. However, in 1987, the brand shifted to green to signify a new direction. The green symbolizes a 'Third Place'—a relaxing environment between work and home. This hue was chosen to promote a sense of calm and community, moving away from the purely functional 'coffee' brown to a lifestyle-oriented identity.
Palette and usage
Browse color libraryStarbucks Green
Primary
#007042
HEX #007042 · rgb(0, 112, 66) · hsl(155, 100%, 22%)
Growth, freshness, prosperity.
Contrast best: 6.18 (AA)Recommended: White text
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