Brand Colors
Twitter (X) brand color palette
Technology / Social MediaFounded 2006Last verified 2026-02-11
Informational purposes only. Not affiliated with X Corp.
Did you know?
The transition from 'Twitter Blue' to 'X Black' signals a radical shift in identity...
Brand story
After years of using a friendly sky-blue to represent a public town square, the rebrand to X introduced a stark black and white palette. This move, led by Elon Musk, was intended to strip away the social media 'vibe' and move toward an 'everything app' aesthetic that is more utilitarian and bold.
Palette and usage
Browse color libraryX Black
Primary
#000000
HEX #000000 · rgb(0, 0, 0) · hsl(0, 0%, 0%)
Disruption, minimalism, absolute focus.
Contrast best: 21.00 (AAA)Recommended: White text
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