Brand Colors
Estée Lauder brand color palette
CosmeticsFounded 1946Last verified 2026-02-11
Informational purposes only. Not affiliated with Estée Lauder Companies.
Did you know?
Estée Lauder believed that 'every woman can be beautiful'...
Brand story
Starting with just four products, Estée Lauder pioneered the concept of personalized skin consultations. The deep blue was selected to stand out on bathroom counters while looking 'regal' and 'trustworthy.' It is a color that represents the enduring elegance of high-end skincare.
Palette and usage
Browse color libraryLauder Blue
Primary
#002C77
HEX #002C77 · rgb(0, 44, 119) · hsl(218, 100%, 23%)
Personalized care, trust, classic beauty.
Contrast best: 12.91 (AAA)Recommended: White text
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