Brand Colors
Pinterest brand color palette
Technology / Social MediaFounded 2010Last verified 2026-02-11
Informational purposes only. Not affiliated with Pinterest, Inc.
Did you know?
The vibrant Pinterest red is meant to represent the 'spark' of inspiration...
Brand story
Pinterest red is designed to stand out in the digital landscape as a symbol of inspiration and action. Unlike the 'broadcast' red of YouTube or the 'urgency' of Netflix, Pinterest's red is about the personal 'pinning' of ideas. It represents a creative fire that drives users to discover and build the things they love.
Palette and usage
Browse color libraryPinterest Red
Primary
#E60023
HEX #E60023 · rgb(230, 0, 35) · hsl(351, 100%, 45%)
Passion, creativity, visual spark.
Contrast best: 4.78 (AA)Recommended: White text
View color details