Brand Colors
Toyota brand color palette
AutomotiveFounded 1937Last verified 2026-02-11
Informational purposes only. Not affiliated with Toyota Motor Corporation.
Did you know?
Toyota red represents a commitment to the excitement of driving...
Brand story
Toyota originally used a blue logo but shifted to red to better represent energy and passion. The three ovals in the logo represent the heart of the customer, the heart of the product, and the heart of technological progress, all bound together by the vibrant red that signals a commitment to quality and movement.
Palette and usage
Browse color libraryToyota Red
Primary
#EB0A1E
HEX #EB0A1E · rgb(235, 10, 30) · hsl(355, 92%, 48%)
Passion, energy, movement.
Contrast best: 4.59 (AA)Recommended: Black text
View color details