ColorIndicator

Brand Colors

AC Milan brand color palette

SportsFounded 1899Last verified 2026-02-12
Informational purposes only. Not affiliated with Associazione Calcio Milan.

Did you know?

Founder Herbert Kilpin chose red and black to represent fire and fear...

Brand story

AC Milan鈥檚 founder famously said: 'We are a team of devils. Our colors will be red like fire and black like the fear we will invoke in our opponents.' This aggressive psychological pairing has made the 'Rossoneri' one of the most intimidating and stylish brands in world football, representing the soul of Milanese grit and glamour.

Palette and usage

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Rossonero Red

Primary

#FB090B

HEX #FB090B 路 rgb(251, 9, 11) 路 hsl(360, 97%, 51%)

Fire, ardor, attacking energy.

Contrast best: 5.15 (AA)Recommended: Black text
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Rossonero Black

Primary

#000000

HEX #000000 路 rgb(0, 0, 0) 路 hsl(0, 0%, 0%)

Fear, power, nocturnal dominance.

Contrast best: 21.00 (AAA)Recommended: White text
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Sources