Brand Colors
AC Milan brand color palette
SportsFounded 1899Last verified 2026-02-12
Informational purposes only. Not affiliated with Associazione Calcio Milan.
Did you know?
Founder Herbert Kilpin chose red and black to represent fire and fear...
Brand story
AC Milan鈥檚 founder famously said: 'We are a team of devils. Our colors will be red like fire and black like the fear we will invoke in our opponents.' This aggressive psychological pairing has made the 'Rossoneri' one of the most intimidating and stylish brands in world football, representing the soul of Milanese grit and glamour.
Palette and usage
Browse color libraryRossonero Red
Primary
#FB090B
HEX #FB090B 路 rgb(251, 9, 11) 路 hsl(360, 97%, 51%)
Fire, ardor, attacking energy.
Contrast best: 5.15 (AA)Recommended: Black text
View color detailsRossonero Black
Primary
#000000
HEX #000000 路 rgb(0, 0, 0) 路 hsl(0, 0%, 0%)
Fear, power, nocturnal dominance.
Contrast best: 21.00 (AAA)Recommended: White text
View color details