Brand Colors
KFC brand color palette
Food & BeverageFounded 1952Last verified 2026-02-11
Informational purposes only. Not affiliated with Yum! Brands, Inc.
Did you know?
The red bucket is a global symbol for Colonel Sanders' secret 11 herbs and spices...
Brand story
Colonel Sanders started selling fried chicken from his roadside restaurant during the Great Depression. The bold red represents the warmth of Southern hospitality and the 'fire' of the kitchen. It is designed to trigger appetite and a sense of nostalgic comfort in fast food.
Palette and usage
Browse color libraryKentucky Red
Primary
#E4002B
HEX #E4002B · rgb(228, 0, 43) · hsl(349, 100%, 45%)
Appetite, warmth, tradition.
Contrast best: 4.85 (AA)Recommended: White text
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