Brand Colors
Gucci brand color palette
Luxury / FashionFounded 1921Last verified 2026-02-11
Informational purposes only. Not affiliated with Kering.
Did you know?
Guccio Gucci was inspired by the luxury luggage he saw at the Savoy Hotel...
Brand story
After working as a porter in London, Gucci returned to Florence to create high-end leather goods. The iconic green-red-green stripe was inspired by the horse saddle girths of the 1950s. The black palette serves as an anchor for the brand's maximalist and often eclectic creative direction.
Palette and usage
Browse color libraryGucci Black
Primary
#000000
HEX #000000 路 rgb(0, 0, 0) 路 hsl(0, 0%, 0%)
Italian heritage, maximalism, glamour.
Contrast best: 21.00 (AAA)Recommended: White text
View color detailsGucci Green
Iconic
#006644
HEX #006644 路 rgb(0, 102, 68) 路 hsl(160, 100%, 20%)
Heritage, equestrian roots.
Contrast best: 7.04 (AAA)Recommended: White text
View color detailsGucci Red
Iconic
#B1063A
HEX #B1063A 路 rgb(177, 6, 58) 路 hsl(342, 93%, 36%)
Passion, luxury accent.
Contrast best: 7.10 (AAA)Recommended: White text
View color details