Brand Colors

Taco Bell brand color palette

Food & BeverageFounded 1962Last verified 2026-02-11

Informational purposes only. Not affiliated with Yum! Brands, Inc.

Did you know?

Taco Bell's purple was a disruptive move away from the 'red/yellow' fast food norm...

Brand story

Founded by Glen Bell, Taco Bell eventually moved to a purple palette to stand out in the crowded fast food market. The purple represents a 'rebellious' and creative spirit, perfectly aligning with their 'Live Mas' philosophy and their dominance in late-night food culture.

Palette and usage

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Taco Bell Purple

Primary

#702082

HEX #702082 · rgb(112, 32, 130) · hsl(289, 60%, 32%)

Creativity, rebellion, late-night culture.

Contrast best: 9.47 (AAA)Recommended: White text

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Food Brand Colors

Food brands often use red, yellow, green, orange, and brown to communicate appetite, speed, freshness, energy, or natural ingredients. The best palettes make the product promise obvious at a glance.

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Sources

Taco Bell Brand