Brand Colors
Taco Bell brand color palette
Food & BeverageFounded 1962Last verified 2026-02-11
Informational purposes only. Not affiliated with Yum! Brands, Inc.
Did you know?
Taco Bell's purple was a disruptive move away from the 'red/yellow' fast food norm...
Brand story
Founded by Glen Bell, Taco Bell eventually moved to a purple palette to stand out in the crowded fast food market. The purple represents a 'rebellious' and creative spirit, perfectly aligning with their 'Live Mas' philosophy and their dominance in late-night food culture.
Palette and usage
Browse color libraryTaco Bell Purple
Primary
#702082
HEX #702082 · rgb(112, 32, 130) · hsl(289, 60%, 32%)
Creativity, rebellion, late-night culture.
Contrast best: 9.47 (AAA)Recommended: White text
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